Aloja AI

Aloja AI is the first AI-powered dynamic pricing platform purpose-built for tours, activities, and attractions. Founded by the team behind TourOpp (acquired by RocketRez in 2022), Aloja brings sophisticated revenue management techniques used by hotels and airlines to experience operators without the complexity. The platform uses machine learning to analyze booking pace, historical patterns, booking windows, cross-product demand signals, and market conditions to automatically adjust prices in real-time. Unlike rules-based pricing systems, Aloja learns and adapts continuously, getting smarter with every booking. Operators maintain full control with customizable guardrails (minimum and maximum prices) while the AI handles the optimization. The platform integrates directly with major reservation systems including FareHarbor, Rezdy, and Ventrata, requiring no changes to websites or daily operations. Aloja customers report an average 17% revenue uplift with 31% improvement in website conversions, all with zero added effort after initial setup.