Magpie
Marketing Tools
Magpie is a content management and distribution platform built specifically for the tours and activities industry. Founded by travel industry veterans including Rod Cuthbert (Viator founder) and Jordan Digby (original Viator CTO), Magpie enables operators to manage all their product content in one place and distribute it to major OTAs like Booking.com, Viator, GetYourGuide, Klook, and TripAdvisor. Key capabilities include: **Content Channel Manager:** - Centralized content management with 100+ fields tailored to the T&A industry - One-click distribution to OTA extranets (Viator, Expedia, GetYourGuide, Musement/Booking.com) - Express import from existing OTA accounts - Multiple product versions for different languages, seasons, or resellers - Rate sheet management and promotional tools - Reseller Hub CRM for managing distribution partnerships **Google Things to Do:** - Official Google Connectivity Partner status - Access to Activities & Tours Carousel, Experiences Module, and TTD Ads - Multi-language support with AI translation - Direct booking links to operator websites - Custom tracking parameters for analytics **Online Reputation Management:** - Review aggregation from Google, Viator, TripAdvisor, GetYourGuide, and Expedia - AI-assisted review responses - Sentiment analysis and trend tracking - Embeddable review widgets for websites - Review analytics dashboard
Quick Snapshot
# of Employees
11-50
Headquarters
San Francisco, California, United States
Founded
2019 (6 years)
Pricing
Budget
Features
Magpie Pricing
Choose the plan that fits your needs
Profile
Basic content management for small operators
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Premium
Full OTA integration and Google Things to Do
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Premium Plus
Extended capacity with review analytics and AI tools
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Enterprise
Full platform access with advanced Google TTD and dedicated support
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Need a custom plan?
We offer custom pricing for large teams and enterprises with specific needs.
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Frequently Asked Questions
Common questions about Magpie
8 frequently asked questions about Magpie
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