Softrip

Softrip is a comprehensive enterprise software platform built specifically for multi-day tour operators, escorted tour companies, FIT package providers, and custom group travel businesses. Founded in 1997 at Gate 1 Travel and acquired by private investors in 2021, Softrip has processed over $2 billion in reservations annually and served more than 1 million passengers per year. The platform is the #1 tour operator software choice for USTOA members, trusted by major operators including Vacation Express, CIE Tours, Europe Express, Vacations by Rail, Gate 1 Travel, and Caradonna Adventures. Softrip provides an all-in-one solution encompassing reservations (B2B/B2C with MyAccount customer portal), product management (itinerary building, yield management, dynamic pricing), operations (back office, task management, manifests, rooming lists), CRM and marketing (customer profiles, agency management, campaigns), comprehensive reporting with customizable KPIs, integrated payments (PCI compliant, ACH, scheduled payments, installments), and full accrual-based accounting with multi-currency, multi-company support and P&L per trip. The platform features deep integrations with GDS systems (Amadeus, Sabre, Travelport) and hotel suppliers (Hotelbeds, etc.) for real-time inventory management.