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TourOptima

by Tour Optima

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Operations Management

TourOptima is a comprehensive communications platform designed specifically for tour operators and attractions. The platform enables operators to keep guests happy, on time, and connected with guides, drivers, front-office, and back-office staff through automated messaging across multiple channels. **Core Communications Features:** - **2-Way Messaging**: Email, WhatsApp, and SMS with all utility messaging and carrier charges included - **Automated Workflows**: Pre-tour, on-tour, and post-tour automations including booking confirmations, calendar invites, PDF attachments, changes, cancellations, and meeting point reminders - **Intelligent Routing**: Rule-based customized routing flows by OTA, custom fields, language, booking details, and more - **Multilingual Support**: Ensure no important information gets lost in translation **Operations Features:** - **Guide & Coordinator Inclusion**: Give ground teams the power to quickly interact with assigned guests - **Manifest Organization**: Tours and timed entry slots organized by dates, times, guides, and buses - **Read Receipts**: Know who hasn't read messages and easily contact them - **Passenger Manifests**: Automatically provide staff with their assigned manifests before experiences **Revenue & Guest Experience:** - **Cross-sells & Up-sells**: Boost revenue by suggesting other products during the customer journey - **Review Booster**: Get more positive reviews and prevent bad ones with unique feedback requests - **Digital Tipping**: Assist guests who don't carry cash while giving guides recognition - **Balance Collection**: Reach out to customers and collect payments prior to departure - **Integrated Waivers**: Get waivers signed in advance to keep tours running on time **AI Features:** - **AI Assist**: AI-powered auto-suggestions and auto-responses with adaptive brand voice - Full ResTech data feed integration for intelligent customer interactions **Enterprise Mobile App (Enterprise Plan):** - Fully-branded iOS and Android apps - Live in-app chat with guests, guides, and staff - Location sharing (like Uber) for peace of mind - Interactive itineraries showing destinations and upsells - Full tour catalog for rebooking - Check-in and boarding capabilities **Integrations:** Connects with major booking systems including Ventrata, FareHarbor, Bokun, Rezdy, and others. Full compatibility with OTAs and travel agencies with customized message flows to maintain strong reseller relationships.

Quick Snapshot

# of Employees

11-50

Headquarters

New York, NY, United States

Founded

2020 (5 years)

Pricing

Premium

Features

Itinerary Builder
Visual itinerary creation and editing tools
Drag-and-Drop Scheduling
Drag-and-drop interface for scheduling activities and events
Multi-Day Tour Support
Support for complex multi-day tour itineraries
Tour Templates
Reusable tour templates and day-by-day blueprints
Activity Sequencing
Logical sequencing and timing of tour activities
Real-Time Itinerary Updates
Live updates and changes to active itineraries
Tour Cloning
Clone and duplicate tours for quick setup

Tour Optima Pricing

Choose the plan that fits your needs

Tour Optima logo
Premium Price Range

Essentials

Automate your communications and reach guests wherever they are

$1.99/user/day/month

Features:

Email, WhatsApp & SMS (all utility messaging included)
Pre-tour, on-tour, and post-tour automations
2-way messaging
Intelligent message routing
Integrated waivers
Review module and screening
Ventrata, FareHarbor, Bokun, Rezdy integrations

Limits:

setupFee: $7,500
monthlyMinimum: $2,500

Professional

Empower guides, operations, and marketing teams to help scale your business

$0.99/user/day/month

Features:

Everything in Essentials
One omnichannel upsell message (booking to review)
Tour-specific communication journeys
Role-Based Access: Admins, Guides, Coordinators, Suppliers & Staff
Rule-based customized routing flows
Fully-managed with account manager
24/7 operations support

Limits:

setupFee: $15,000
monthlyMinimum: $5,000
Most Popular

Enterprise

Own the entire customer experience with your fully-branded mobile app

$0.99/user/day/month

Features:

Everything in Professional
Fully-branded iOS & Android apps
Live in-app chat
Check-in and boarding capabilities
Location sharing
Interactive itineraries
Full tour catalog for customers to book
XML/API access for custom integrations

Limits:

setupFee: $25,000
monthlyMinimum: $10,000

Need a custom plan?

We offer custom pricing for large teams and enterprises with specific needs.

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Integration Partners

Frequently Asked Questions

Common questions about TourOptima

8 frequently asked questions about TourOptima

Customer Reviews