Understory
Reservation & Booking Systems
Understory is an all-in-one booking and experience management platform built exclusively for experience businesses. Used by over 900 businesses across Europe - from tour guides and tasting classes to adventure operators and yoga studios - Understory combines booking management, payment processing, and marketing tools in a single, easy-to-use system. The platform features a seamless booking flow that helps turn visitors into guests, with support for multiple ticket types, add-ons, group bookings, and private experiences. Understory Pay provides direct payment processing via Stripe with support for credit cards, Apple Pay, Google Pay, MobilePay, PayPal, and iDeal. Built-in marketing tools include discount codes, email marketing integration, marketplace connections (like Truestory), and social media tracking. The system offers automatic translations, QR code check-in, gift cards, waitlist management, and comprehensive reporting - all with unlimited users at no extra cost. Founded by a team with 10+ years of experience industry expertise, Understory is headquartered in Denmark with offices in Copenhagen and Aarhus.
Quick Snapshot
# of Employees
11-50
Headquarters
Copenhagen, Denmark
Founded
2014 (11 years)
Pricing
Budget
Features
Understory Pricing
Booking System Pricing Model
Core Fees
Per Booking Fee
Starter 4%, Growth 3.25%, Enterprise 2.5%. Fee can be passed to guests or absorbed by operator.
Base Platform Fee
Starter EUR 19/mo (500 bookings/yr), Growth EUR 49/mo (1,500 bookings/yr), Enterprise EUR 149/mo (unlimited). First month EUR 1. Save 17% on annual billing.
Setup & Implementation
No setup fee. Self-service onboarding with support available.
Transaction Processing
Understory Pay powered by Stripe - standard Stripe processing fees apply
Included Features
API Access
Third-party integrations available including e-conomic, iCal sync
Maintenance Fee
All updates, maintenance, and unlimited support included in subscription
Channel Management
Marketplace integrations (Truestory, etc.) included
Reporting & Analytics
Dashboard with sales, orders, and customer data. Custom reports available on request.
Third Party Distribution
Understory Connect for cross-promotion with other hosts included
Want to see how Understory pricing compares to other Reservation & Booking Systems options?
Compare Reservation & Booking Systems →Integration Partners
Featured Customers
Frequently Asked Questions
Common questions about Understory
8 frequently asked questions about Understory
Regiondo
European booking system with channel management and multi-language support
Booking Boss
Ticketing software for attractions with package booking and channel management
Adventure Office
Reservation system for adventure operators with business management tools
Junglebee
Simple booking software for tours and charters with no monthly fees - pay only a 2-4% booking fee per transaction.
Tour Amigo
Award-winning booking software purpose-built for multi-day tour operators and cruise operators with B2B agent portal, itinerary builder, and OTA distribution.
Easol
Experience booking platform for events and festivals with marketing tools